| Entrepreneurs –
Why a PBM Investment Can Create a Mammoth ROI !
While all the other prospective users of the TeleCLAIM++ system benefit by eliminating the extra burden imposed by PBM fees and charges, PBMs will continue to maintain a significant portion of the total market. This part of the Benefit Management business will continue to garner a Lion’s share of the market due to a number of non-lowest-cost related factors. Thus there is a niche for entrepreneurs to pursue of a very large market that grows each year by over 10%. The attraction of this opportunity that lies in the very low front-end investment required. The software licensed from DpRx requires only monthly use payments that are less than 1% of the drug sales processed. The other collateral costs are minimal by most business standards. The software is virtually 100% automatic and thus the cost of support labor is relatively small. The facilities are minimal as well. Less than 1,000 square feet of space is required for computer operations. The equipment costs are estimated to be as small as $10,000 for a start-up system. The real and vital investment capital required is essential for the startup marketing effort. As in any other business venture, the skill and capital allocation to promotion of sales is the determining factor of success or failure. It should be noted that the system itself, Internet website based, provides a major element to the marketing program. Demonstrations and documentation are all available from the Internet website to minimize the time and expense of the startup period. Sales personnel can maximize their efforts by initial telemarketing programs supported by no-setup immediate reference to demonstrations and documents at the prospect's office over the Internet. Finally, it is estimated that an investment of $100,000 would be adequate for capital requirements even when starting from scratch. Less than $25,000 can sustain a program that starts with immediate clients resulting from affinity relationships of the founders. |